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This year M&S customers are getting ready for Christmas earlier than ever before. ‘Christmas’ has been in the top ten customer searches on M& since the beginning of September, with an average of 2,500 searches a day and peaking so far at 5,000 searches last Sunday. 

With 90 days until the big day, customers are ready to shop and in response M&S has today launched its online gift shop at This online launch is a week earlier than last year and follows the introduction of in-store gift shops at seven stores in major shopping destinations last week. The in-store gift shops have been launched earlier than ever before and ahead of the rest of M&S’s stores which follow next Friday.

Research from M&S shows that the majority of customers start planning their present giving in November (28%) with 23% starting in October and 16% in September. An organised 8% start in January but 11% are still last-minute shoppers – not thinking about it until December. 

With 48% of customers finding the right gifts to buy for people a cause of Christmas stress – the UK’s biggest Clothing & Home retailer aims to be on hand from now until the big day to make shopping stress-free.

Nathan Ansell, M&S’s Clothing & Home Marketing Director said, “We know that our customers are living busier lives than ever before and that for many families starting their Christmas shopping early – be that in-store or online – can help make the festive season more enjoyable. We want to make life easier for busy families who shop with M&S, which is why we’re launching Christmas earlier than ever before.

“Throughout the season we’ll be on hand to help our customers discover our contemporary, wearable style - be it finding the right outfit for Christmas parties, or the perfect PJs to gift. And for those last-minute shoppers, if you order by midnight you can have your items delivered the very next day.”

Store that have launched a Christmas gift shop: Marble Arch, Glasgow Argyle Street, Gemini, Liffey Valley, Cheshire Oaks, White City and Pudsey