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  • Following the success of ‘Paddington and the Christmas Visitor’ M&S launches ‘extraordinary’ Christmas food campaign 

  • Set to a festive re-working of Ed Sheeran’s Shape of You’ the first ad features special M&S Christmas food for hosting, as well as Percy and Penny Pig’s first on-screen kiss

M&S will today (Wednesday 15th November) debut its first Christmas food ad – ‘M&S Presents: An Extraordinary Christmas’.  

Featuring exquisite M&S food perfect for hosting an extraordinary Christmas dinner, the ad will air on the M&S Youtube channel and Facebook page from 5pm and run across ITV1 channels this evening.  

And there’s a treat for Percy Pig fans. The ad’s end frame includes Percy kissing his ‘fiancé’ Penny Pig under the mistletoe – their first on-screen kiss. 

Hero products featured in the ad include the Collection Oakham Turkey with Pork and Chestnut Stuffing Maple Bacon and Maple Glaze, Hot Seafood Medley, a spectacular Bone Marrow Pie, innovative Steak and Chips party food and the White Wreath Dessert. A festive re-working of Ed Sheeran’s Shape of You’ provides the soundtrack.  

The ad continues the Spend it Well M&S brand philosophy designed to inspire and enable people to make every moment special by focusing on the quality experiences, people and things that really matter. 

It is the first of two ads and kicks off an integrated campaign that extends to TV, social, digital, press, radio and in-store. A second ad, titled ‘Extraordinary Gifts’ and featuring food perfect for gifting, will hit screens on 29th November.

Zoe Hayward, Head of Food Brand & Marketing at Marks & Spencer, said: “The campaign is about making this Christmas extraordinary for our customers. We know our customers love the magic of Christmas and we want to make every moment they spend with family and friends special, especially when it comes to hosting and gifting. Customers want to be inspired, excited and for their lives to be made more fun, festive and even easier when it comes to these moments. As a result, we have focused our campaign on hosting and gifting, helping them spend it well this Christmas.”

The campaign was created by M&S’ creative agency, Grey London

Matt Doman, Creative Director of Food at Grey London, said: “We want to turn the dining table into a stage this Christmas and help everyone put on a real show for the ones they love. That’s spending it well.”

The ads follow the success of M&S’ Christmas campaign for 2017, Paddington and the Christmas Visitor which hit TV screens, online and social media last week.  

Notes to editors


Creative Agency – Grey London

Chief Creative Officer – Vicki Maguire

Creative Director – Matt Doman

Creative – Angela Harding

Producer – Fritha Dickie

Group Business Director – Katie Jackson

Account Director – Fiona Bonar

Account Manager – Ross Keane

Senior Planner – Sarah Oberman

Directors – Food Films, Michael Rouiler and Phillippe Lhomme

Production Company – Town Productions

Editor – Michele DiFrancesco at Town Productions

Post Production – MPC

Sound – Jack Sedgwick at Wave

For further information, please contact:

M&S Corporate Press Office

0208 718 1919

For ad images, please visit: 

For food images, please visit: