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M&S today announced that it will offer its online international delivery service to a further 73 countries, reaching out to an additional 5.5 million British expatriates and overseas customers.

Launched 11 months ago, the service was initially trialled in France, Germany, Spain, Australia, New Zealand, the United States and Canada. It will now be available from Albania to Vietnam and include such major markets as China, Japan and South Africa*.

As part of the Company’s commitment to offer cross-channel shopping, customers can now place orders for international delivery online at, by phone or in UK stores.

Director of M&S Direct Dave Hughes says: “The M&S brand is synonymous with quality – and something welcomed by expats and international shoppers alike.

“With the international delivery infrastructure already in place, it’s been a relatively seamless next step to branch out to virtually the rest of the world. It gives us the flexibility to respond to the many customer requests we’ve been getting to take global.”

The service has seen an item shipped overseas every two minutes, and enough underpants sold to cover the modesty of every citizen in Liechtenstein or Monaco, both now eligible for the online service.

Figures show that French shoppers are keenest on M&S underwear, with sales of Magic Knickers stronger in France than anywhere else outside of the UK.

Australia is hot on the heels of France, with pants there being delivered to the furthest corners of the country, from the Daintree Rainforest to the Western Australia goldfields.

Incidentally, ladies’ lingerie is a best-selling item online in all international locations, with the exception of the US where men’s underwear comes up trumps.

Generally, more orders are being dispatched to France than any other nation.
Bedding is selling strongly in France, as it is in Spain, reflecting the large British expatriate communities and demand for quality bed and bathroom linen.

Ladies’ shirts and blouses also feature in the European top three, while school uniforms continue to be the strongest selling item in Germany.

In addition to its international delivery service, M&S has introduced an online personalised card service, Wine Plan, 3,000 premium white goods and developed the ‘M&S for Business’ corporate gifting service; all part of its commitment to grow sales of M&S Direct to £500m by 2010/11.

- Ends -

For more information:
Leisa Stewart Corporate PR 020 8718 8132

* International online delivery locations:

1. Albania
2. Argentina
3. Armenia
4. Austria
5. Australia
6. Bahrain#
7. Bangladesh
8. Barbados
9. Belarus
10. Belgium
11. Bosnia-Herzegovina
12. Brazil
13. Brunei
14. Bulgaria#
15. Cambodia
16. Canada
17. China
18. Croatia#
19. Cyprus#
20. Czech Republic
21. Denmark
22. Egypt
23. Estonia#
24. Finland
25. France
26. Georgia
27. Germany
28. Gibraltar#
29. Greece#
30. Hong Kong
31. Hungary#
32. Iceland
33. India
34. Indonesia
35. Italy
36. Jamaica
37. Japan
38. Jordan
39. Kenya
40. Kuwait#
41. Latvia#
42. Lebanon
43. Libya#
44. Liechtenstein
45. Lithuania#
46. Luxembourg
47. Macao
48. Macedonia#
49. Malta#
50. Moldova
51. Monaco
52. Mongolia
53. Montenegro#
54. Netherlands
55. New Zealand
56. Norway
57. Oman#
58. Pakistan
59. Philippines#
60. Poland#
61. Portugal
62. Qatar#
63. Romania#
64. Russia#
65. Saudi Arabia#
66. Serbia#
67. Slovakia#
68. Slovenia#
69. South Africa
70. South Korea#
71. Spain
72. Sweden
73. Switzerland
74. Syria
75. Taiwan#
76. Thailand#
77. Ukraine#
78. United Arab Emirates#
79. United States of America
80. Vietnam

Note: # ordering from UK stores only

Notes to Editors:
M&S is one of the UK’s leading retailers, with more than 21 million UK customers visiting its stores each week. It offers stylish, high quality, great value clothing and home products, as well as outstanding foods, responsibly sourced from over 2,000 suppliers. It employs over 78,000 people, and has over 690 UK stores as well as an expanding international business, with more than 300 stores in 40 territories.