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Stage 1 Restoring the basics

We are transforming M&S to be more relevant, more often to more people

2017

BEGINNING THE TURNAROUND IN FOOD

“We must broaden our appeal – getting our pricing and product ranges right – so that we can retain our core customers and attract busy families who want great tasting, quality food at outstanding value.”

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(8.1mb)

PEOPLE AND CULTURE

“Our trans formation therefore depends on simplifying this old culture and putting in place the fast - moving, participative organisation which is close to stores and the customer that our own colleagues want to see”.

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(4.7mb)

CLOTHING & HOME

“Our ambition is to be the UK’s essential clothing retailer – famous for quality products that off‚er contemporary wearable style, at great prices.”

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(4.24mb)

TRANSFORMING OUR UK STORE ESTATE

“The closure programme is producing good results with significant sales transfer to nearby, more profitable sites”

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(2.3mb)

BECOMING A DIGITAL FIRST RETAILER

“Our ambition is also to become a truly digital business, not only competitive online but adept at using artificial intelligence to better interact with customers and developa more personalised relationship”

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(3.9mb)

2018