M&S, Paddington and NSPCC – Christmas 2017

M&S, Paddington and NSPCC – Christmas 2017

10 November 2017

When Paddington arrived in London he was alone and afraid. But the Browns took care of him and made him realise people loved him for who he was; even though he wasn’t like anyone else he still felt at home.  

The Childline service, provided by the NSPCC, helps thousands of children every day. Children who feel different; who feel that they don’t fit in.  Each with their own unique set of worries. 

That’s why Paddington has brought one of his favourite charities –  Childline – together with M&S, to bring a little light to children who desperately need it. Because Paddington loves spreading goodwill as much as he loves spreading marmalade. 

So he’s teamed up with M&S this Christmas to create a magical advert, all about the importance of spreading goodwill across the country.  There’s also a very special children’s book of the story of the ad, with all profits going to Childline. 

Parents and grandparents across the UK who buy the book for a child they love will do so in the knowledge that M&S will make a generous donation to help Childline answer another child this Christmas – it could be the moment that helps them turn their life around.   

A young person contacts Childline every 25 seconds. They talk about things like bullying, self-harm and depression. Problems they often feel they can’t speak to anyone else about. This chat with a counsellor could be the first step that helps get their life back on track.

Childline is there for children 24/7, 365 days a year – even Christmas Day! 

M&S hopes to sell 200,000 of these special storybooks, donating £2 from the sale of every £3 book to this vital service. This donation from M&S will fund Childline for the 12 days of Christmas, helping to answer around 100,000 calls from children desperately in need. 

Thank you M&S on behalf of the thousands of children you will help this Christmas, through the NSPCC