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INSIGHT Customers told us they wanted a dedicated range to fit and flatter their curves.

RESPONSE In January, we launched our new Curve collection, offering stylish clothing to our plus-size customers. We consulted with more than 2,000 customers as well as leading fashion blogger Danielle Vanier on the range. Curve is available in sizes 18-32 and all the clothes have been designed using a size 24 as the base shape, rather than a size 12 which is used in other collections. We sold 63,000 pieces from the range during the year.