Clothing & Home
Restoring our reputation for style and value
Covid-19 has rapidly altered customer behaviour for the future, with sharp growth in online channels. To respond and adapt we’re:
- Accelerating the move to more trusted value with an opportunity to further reshape our buy and permanently reduce Autumn/Winter store option counts by 20%.
- Adding around 850 core Clothing & Home products—such as school wear and underwear—to Ocado Retail’s site.
- Increasing the role of the sourcing offices will so that sampling, ordering and quality issues are dealt with offshore and we we’re bringing forward the implementation of a fast ‘near sourcing’ supply chain to enable a test and re-order approach to seasonal fashion lines.
- Broadening the relevance and increasing online growth by introducing complementary guest brands to M&S.com and large store formats.
Autumn / Winter 2020
Our approach to A/W 2020 is, for obvious reasons, very different. This video introduces how our clothing team are acting on our Never the Same Again priorities above: accelerating our move to everyday style and trusted value.
Our in-store Autumn/Winter approach’ which landed in stores mid-September’ includes:
- 20% fewer products: we’re taking out product duplication and slow selling lines. This is a permanent change.
- Protecting our bestsellers and backing them with big buys. Backing the trends we’ve seen accelerate during lockdown: our continuing focus on our activewear range Good Move, for example
- Ruthlessly focussing on everyday style.
Denim made with less water
Our Denim campaign began at the start of September featuring a different look and feel (shot by our new Head of Creative Anthony Cassidy) and a bigger focus on style and price.
Our approach to sustainable fashion
We believe clothes shouldn’t cost the earth. We remain committed to responsible sourcing and finding ways to continually improve our approach to sustainable fashion.
For more information about the performance of our Clothing & Home business in 2019/20, refer to our Annual Report.