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The Royal British Legion

M&S has supported The Royal British Legion for many years through allowing its volunteers to sell poppies in M&S stores or on forecourts. Thanks to you, £1 million was collected by the Royal British Legion's volunteers at M&S stores for their 2014 Poppy Appeal and in addition M&S donated over £900,000 to The Legion predominantly through donating all the profit from the sale of Poppy products

poppy appealThe Royal British Legion has been helping members of the Armed Forces, past and present, and their families, for over 90 years by putting welfare at the heart of the charity. Each year, the nation expresses its unequivocal support for The Legion's charity work through the Poppy Appeal, which focuses on supporting all generations of the Armed Forces and their families.

M&S's donation will help support The Legion’s grants programme, which is designed to help current Armed Forces personnel and veterans with a variety of different needs, including employability and independent living support.

We are also incredibly proud to support the Legion with gifts in kind, such as lunch vouchers for uniformed collectors during the Poppy Appeal and the start up packs for the brand new high street Pop-In Centres, which include crockery and other household items.

M&S employees have also supported with volunteering and fundraising, including cycling to Paris to raise funds, collecting and counting money for the Poppy Appeal, planting poppies at the Tower of London and Remembrance crosses at Westminster Abbey.

Robert Swannell, Chairman at M&S said, "The extraordinary work the Legion does to support serving and ex-Service men, women and their families, is really important to M&S's employees and customers. It is also a cause that has real personal resonance for me and is very close to my heart.
"As one of the UK’s biggest retailers, we have an important part to play in helping the nation express its support for the Legion's work through the Poppy Appeal and I am incredibly proud of both my M&S colleagues and our customers."

poppies at the towerCharles Byrne, Director of Fundraising said, "The Royal British Legion is extremely grateful for the support that Marks & Spencer and its customers have shown once again this year. The money raised by M&S, will help us continue our vital work protecting the interests, welfare and memory of the Serving and ex-Service community."
The Royal British Legion is also a campaigning charity, using their voice to ensure that the sacrifices of the Service community are never forgotten. Their aim is to continually improve the support provided for serving and ex-Service people and their dependants of all ages. They are also an inclusive membership organisation, providing comradeship as well as being the national custodians of Remembrance.

The Royal British Legion Registered Charity No. 219279