We think that old clothes shouldn't just be thrown out, they should have a future. That's why we put Shwop Drop bins in all our stores, for you to drop off your unwanted clothes (they don't have to be M&S).
We then give your shwopped clothes to Oxfam to resell online, in their stores or in international markets where there’s demand (for example bras in Africa or warm clothing in Eastern Europe). What they don’t sell will be recycled – high quality material could be made into new fabric, low quality will be used for things like loft insulation or car seat filling.
Since we started our shwopping initiative with Oxfam, you've shwopped 7.8 million garments, worth an estimated £5.5 million to the charity.
By shwopping, we hope to achieve a dramatic reduction in the number of clothes sent to landfill in the UK – at the moment, it’s around 1 billion per year, which is an average of 16 items per year per person. By collecting as many clothes as we sell – that’s 350 million a year – we want to change the way we all shop forever.
It’s easy to shwop at your local M&S. Just drop your unwanted clothes into a Shwop Drop next time you pop into your local store.
And remember – the clothes you give us don’t have to be M&S, they can be from anywhere. We accept anything from bras to coats (but not pants). Thank you!