On Sunday 7th September Marks & Spencer will unveil the first of the new series of food TV ads. Airing at 7.45pm on ITV1, the new 40 second ad will run for three weeks to coincide with the launch of new M&S Italian range this month.

The new TV ad marks the next step in the now legendary M&S advertising campaigns, with an emphasis on restaurant quality food to enjoy at home. The first ad for the autumn season shows top quality ingredients being lovingly prepared and slowly cooked to make an authentic Italian risotto of restaurant standards, until the twist is revealed that the mouth-watering dish is actually an M&S prepared meal.

The series of adverts will also use new celebrities for the voice overs. The first ad will use the instantly recognisable voice of David Jason; the well-loved actor was chosen for his universal appeal with the British public.

Steve Sharp, Executive Director of Marketing at Marks & Spencer says, “The new adverts not only show that M&S prepared meals offer restaurant-quality dining but also highlights the quality of our raw ingredients to viewers whether they are buying fresh produce to cook from scratch or want us to do the hard work for them. From the free range eggs in all our fresh pasta to using sustainable salmon for our new Seafood Lasagne, we are underlining the trust shoppers can have in the quality of M&S food. The first ad highlights our new Italian range which perfectly illustrates the lengths M&S goes to offer quality, provenance and innovations behind all our food at outstanding value.“

Ends

For further information, please contact:
Kirsty Philp Marks & Spencer Food Press Office 020 8718 3684
Tania Littlehales Head of Product PR 020 8718 2098

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