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01 April 2011

Hot under the collar? – M&S sweat-free shirt sales soar

Marks & Spencer announces sales of the new M&S Dry Extreme shirt are soaring, making them the fastest selling formal men’s shirt online at M&S this week. Since their launch on Sunday men have been quick to get their hands on the innovative shirt, the first of its kind on the High Street. The hot new product cleverly avoids sweat patches forming keeping men dry and smart all day. This comes as good news for celebrities such as Robert Pattinson who was famously caught off-guard with not-so-hot sweat patches.

Mark Yates, M&S Technical Manager says of the launch, “We are delighted with the sales of the M&S Dry Extreme shirt so far, they are outselling expectation taking the number one spot as the fastest selling men’s formal shirt online this week. We’ve had great feedback from our customers who love the product, and with sales so strong we are urging customers to get their hands on them quickly to avoid disappointment!” 

The M&S Dry Extreme shirts are priced at £39.50.
M&S Dry extreme shirts are available at the following M&S stores: Marble Arch, Bluewater, Handforth, Hedge End, Gemini and Argyle and online at:
www.marksandspencer.com/dryextreme

Notes to editors: M&S uses FreshMax/Smartweave technology to keep both the wearer and the shirt fresh all day long

Twitter tag: #MSdryextreme

For more information or samples please contact
charlotte.norton@marks-and-spencer.com / 020 8718 8996
You can download images from www.prshots.com or www.mandslibrary.co.uk

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