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13 April 2011

Marks & Spencer Launches First Ever Carbon Neutral Bra

Marks & Spencer has today launched the high street's first ever carbon neutral bra – part of the new Autograph Leaves lingerie collection.

The Carbon Trust Footprinting Certification Company has independently certified the footprint of the entire Autograph Leaves collection, which includes four styles of bra, three knickers and a set of suspenders. The calculation takes into account each item's complete life cycle - from component manufacture to transportation and even the energy customers use washing and drying their underwear.1

The collection was manufactured at the M&S eco-model factory MAS Intimates Thurulie, Sri Lanka. The innovative renewable energy features and reduced waste initiatives implemented at MAS Intimates have helped reduce the carbon intensity of the energy used by an estimated 33%, compared to typical factory production.


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