In just six months since its launch, ‘M&S TV’ has now broadcast over one million minutes of video to M&S customers.

The new online video player has hosted over 190 films including celebrity interviews from Martin Johnson, Zandra Rhodes, Myleene Klass, Twiggy, Marie Helvin and the British and Irish Lions rugby team, as well as playing documentaries, catwalk footage, customer vox pops and the Company’s much-loved television advertisements.

M&S TV features a unique Click-to-Buy function that allows customers to purchase what they see on screen. Click-through rates are as high as 30% driving sales uplifts on some products by as much as 90%, including the best-selling wines of the week.

Created by online video leaders, Adjust Your Set, the bespoke player is helping power the Company’s multi-channel strategy, generating a buzz amongst its far-reaching customer base. M&S TV content has appeared on Facebook and Twitter, other video sharing sites and portals such as Tiscali, and in the last month was also made available on the iPhone.

Dave Hughes, Director of M&S Direct says: “As the first major retailer in this space, we’ve had a unique opportunity to give our customers a more entertaining shopping experience. By better showcasing our product innovations and providing expert advice, we can draw customers back to the site time and time again.”

Nick Hajdu, COO of Adjust Your Set, said: “With our state-of-the-art technology and first class production team, we’ve delivered a high quality, high volume and cost-effective channel that both engages customers, and drives sales – the holy grail of marketing.”

Video reel can be downloaded at: https://rcpt.yousendit.com/740679583/ac055db9cc092c4230c9b338145d5a95

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For more information:
Leisa Stewart Corporate Press Office 020 8718 8132

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