Marks & Spencer has unveiled a new brand concept - "Your M&S" - which will be used across advertising and in stores from September.

"Your M&S" celebrates the unique relationship customers have with the retailer. It showcases the best of Marks & Spencer's products, using simple photographic imagery for clothing, food and home.

Steve Sharp, Marks & Spencer's Director of Marketing, said:

' "Your M&S" is designed to rekindle the positive, emotional relationship our customers have with Marks & Spencer and remind them that we sell great quality products at good prices.

"Only Marks & Spencer has the place in people's hearts and minds to be able to invite them to 'own' the brand in this way."

'Marks & Spencer' will remain on the store facia and the Company's corporate identity will not be changed.

- Ends -

For further information:
Marks & Spencer Corporate Press Office: 020 7268 1919

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