First for the highstreet, the roses have the appearance of being picked from the garden, with an exquisite scent and classically shaped buds that slowly open up into beautiful full-petalled flower. The unique arrangement is a stunning bouquet of fifteen stems including four varieties with the scents of old roses, fruit, light tea and myrrh, (£50 plus £4.50 delivery) and are available to order via the website - www.marksandspencer.com.
Marks & Spencer's Flowers & Plants Category Manager, Syd Reid, says: "We are delighted to have teamed up with David Austin®, to develop arrangements using the new rose varieties. Following David Austin's dedicated work over the last fifteen years, our team has been working closely with David Austin® and we feel that the new roses represent the most exciting development in roses in years."
Marks & Spencer's Flowers & Plants Technologist, Simon Pearson says: "Developing the best fragrant roses has become a passion at Marks & Spencer. We have been selling cut roses for fifteen years and now sell them with the longest vase life guarantee on the high street of up to eight days. We are also the only retailer to supply a unique liquid flower food with our cut flower arrangements, which we have exclusively developed to increase vase life and improve flower opening."
Michael Marriott, David Austin's Technical Manager says: "The new cut roses are the result of crosses between David Austin's English Roses and new cut flower varieties. They are not as stiff as traditional cut roses and so make superb and very natural looking arrangements that change delightfully in character as they age in the vase.
We have been dreaming of such roses for many years, returning the flowers to their more natural, garden-like appearance and very much in the style of the Old Rose. They have infinitely more character than typical cut roses and will add softness and a more painterly character to arrangements and have the advantage, over traditional garden roses, of lasting several days longer in the vase. Particularly exciting is the wonderful fragrance."
David Austin® is the registered name for David Austin Roses Limited.
-Ends-
For more information, images or product for photography please contact:-
Georgina McLaren at GMPR, tel: 020 8546 0013 fax: 020 8546 7883
George Hadley at Marks & Spencer Food Press Office, tel: 020 7268 6478 fax: 020 7268 2777
David Austin marketing department, tel: 01902 376330 fax: 01902 372142
To download images: Please go to www.marksandspencer.com/mediacentre
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