Marks & Spencer and BP have announced today that they have entered into a relationship to trial eight Marks & Spencer Simply Food concepts in BP Connect forecourt sites, starting in autumn 2005.
The eight trial stores will provide customers with a selected range of Marks & Spencer's high quality fresh food ranges, including ready meals, fresh produce, sandwiches, wine, flowers and basic groceries alongside BP's Wild Bean Café, multi-branded impulse and Ultimate fuel offers.
Stuart Rose, Marks & Spencer's Chief Executive, said: "We open a new Simply Food store on average every ten days in convenient locations such as high streets and railway stations. This trial with BP is a great opportunity to investigate the potential for further expansion of this popular format."
Graham Sims, Retail Director, BP UK, said: "We are delighted to be working together. By combining the strengths of the market-leading Marks & Spencer fresh foods with BP's award winning Wild Bean Café, quality fuels and multi-branded impulse offer, we are testing the creation of a unique customer experience."
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For further information, please contact;
Sue Sadler Marks & Spencer 020 8718 8642
Sheila Williams BP Retail 01908 853828
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